Besttheaterschools.com is your online source for theater and drama programs across the United States.  They contacted me asking for a website where it would be easy to create a high amount of pages.  They were not kidding, the website is over 800 pages.  Each theater department in the Unites States has its own web page where potential students can go to find information about the theater program, as well as read comments from current students and alumni.  The website also has a blog with news and current information.  Interviews and video is the next phase BTS is looking to integrate.

Wordpress is a creative content management system what BTS needed.  The parent page system in Wordpress allows the state to act as the parent folder, in which individual school pages are held.  Therefore the URL for NYU looks like “/new-york/new-york-university”.  This is key in helping the SEO campaign as the URL will be keyword rich.